Facebook Pixel

With the Facebook Pixel, you can create custom audiences for your ad and measure conversion rates for that audience as activity on your website. Later you can use this data to target people on Facebook with relevant ads.

{primary} Stackpile makes it easy to install Facebook Pixel on your website and start sending data to all your integrations with a simple unified API.

Install Facebook Pixel

Getting Started

{primary} Important

If you already have the Facebook Pixel snippet installed on your site, please remove it.

Once the Stackpile snippet has been installed on your website, add Facebook Pixel to your stack in the Stackpile Dashboard, add your Pixel ID (see Settings on how to obtain this) and click on Install Facebook Pixel.

The Stackpile - Facebook Pixel integration will then start tracking your ad conversions.


Pixel ID

You will find your Pixel ID on your Facebook Pixel page > Ads Manager > Pixels.

Your Pixel ID will be on the far right-hand side (a 15 digit number), e.g.

{primary} Pixel ID